| Another automaker was targeted by the
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| | Suicide Prevention, American Psychiatric
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| suicide prevention groups for having ads
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| | Association, mental Health America and
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| that suggest suicide. Europe's largest
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| | National Alliance on mental Illness.
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| automaker and maker of renowned
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| | Madison Avenue is feeling the increasing
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| Volkswagen performance parts, Volkswagen
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| | pressure from activists who are keen in
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| AG didn't escape the probing eyes of the
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| | checking commercial contents. And that's
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| suicide prevention groups. Five mental
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| | not all; it seems also that interest
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| health groups have recently demanded that
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| | groups actually have the power to apply
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| Volkswagen scrap its new TV spot that
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| | pressure even on some of the world's
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| shows a depressed guy on a ledge who
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| | largest companies.
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| decides not to jump off the building
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| | Barry Glassner, professor of sociology
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| after he hears that Volkswagen is
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| | at the University of Southern California
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| offering three vehicles under $17,000.
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| | said, "There's little that marketers or
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| According to Keith Price, VW spokesman,
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| | politicians can do if power advocacy
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| the company has no plan whatsoever of
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| | groups coalesce against them. In some
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| scrapping the ad since "We see no reason
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| | cases, they're crucial corrective that
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| to stop at this point. We are willing to
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| | society needs. In other cases, they go
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| continue the discussion. But controversy
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| | overboard." But in this case, Glassner is
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| is not something VW has shied away from
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| | in support of the advocacy groups.
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| its marketing."
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| | Jerry Reed, executive director of
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| The complaints came pouring in after
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| | Suicide Prevention Action Network USA
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| General Motors has agreed to modify the
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| | also said, "There's nothing entertaining
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| ending of their Super Bowl ad that
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| | about the public health tragedy of
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| features a depressed robot that jumps off
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| | suicide." This was seconded by Robert
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| the bridge. Masterfoods USA similarly
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| | Gebbia, executive director of the
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| scrapped their Snicker's ad because gay
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| | American Foundation for Suicide
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| activist groups complained that the
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| | Prevention saying, "You shouldn't use
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| reaction of the men on the commercial is
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| | mental illnesses as a way to sell cars."
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| homophobic.
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| | But according to VW spokesman Price, the
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| The Volkswagen's commercial "Jumper" was
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| | automaker didn't mean to harm anyone with
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| first aired last Monday at NBC's Studio
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| | its commercial and further stated "it was
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| 60 on the Sunset Strip. The ad was
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| | not designed or conceived to offend
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| created by Crispin Porter + Bogusky and
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| | anyone" unfortunately due to forces we
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| is also shown at YouTube. Before the ad
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| | cannot control the whole ad thing came
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| was aired, Suicide Prevention Action
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| | out offensive to some people. This was
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| Network USA has sent a letter to VW
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| | answered by crisis consultant Jonathan
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| requesting for its stoppage. Another
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| | Bernstein saying that Volkswagen should
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| letter was sent to VW last Wednesday
| |
| | dump the ad completely, "VW should have
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| asking for the stoppage of the ad but
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| | learned a lesson from GM. It's not worth
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| this time it was from four mental health
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| | running an ad that's socially
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| groups: The American Foundation for
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| | controversial."
|
