| General Motors' robot commercial which
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| | Fitzpatrick explained that the
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| was aired during the Super Bowl has
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| | traditional marginalization of mental
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| aroused various reactions from the
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| | health concerns is rooted in stigma and
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| audience and most of them were not very
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| | discrimination. General Motors' robot ad
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| happy with what they have seen. According
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| | that reportedly suggests suicide may
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| to the Mental Health and Suicide
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| | encourage some very depressed individuals
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| Prevention Community the commercial
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| | to commit suicide. "Suicide kills.
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| encourages suicide.
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| | Depression kills. Obsessive-compulsive
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| After General Motors' controversial ad,
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| | disorder can kill. But GM sees those
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| the company has been bombarded by
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| | kinds of concerns simply as cute,
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| complaints. But according to the world's
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| | advertising gimmick. What does it say
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| largest automaker and maker of the
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| | about the company's concern for public
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| popular GM Nerf Bars, everything is under
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| | health?"
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| control and as a matter of fact - they
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| | In the ad, the robot that was working
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| are also planning to air the same
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| | for GM drops a bolt on the assembly line
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| commercial again for the Academy Awards
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| | and was fired because the automaker's
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| on February 25.
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| | obsession for quality. The robot search
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| The National Alliance on Mental Illness
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| | for other jobs but unfortunately got
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| or NAMI, the nation's largest
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| | fired again. Due to extreme depression
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| organization that focus on serious mental
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| | the robot decides to end his life by
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| illnesses, depression and
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| | jumping off the bridge.
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| obsessive-compulsive disorders has
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| | The tragic concept of the ads has
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| expressed their disappointment with
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| | alerted NAMI to take the necessary step
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| General Motors through their Executive
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| | in informing General Motors of the
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| Director Michael Fitzpatrick, who
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| | horrible impact it might have on
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| commented, "The GM commercial is
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| | emotionally disturbed individuals who may
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| recklessly irresponsible. How many
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| | see that commercial. NAMI has warned GM
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| national organizations does it take to
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| | that the depictions of suicide in mass
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| change their minds?"
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| | media in the past have been proven to
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| It should be noted that it was not only
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| | increase the risk of suicide contagion,
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| the robot commercial of General Motors'
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| | clinical term for "copy cat" suicides.
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| that was considered offensive during the
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| | NAMI also added that the robot ad may
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| Super Bowl. Even the ad of Mars, Inc. for
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| | increase suicide cases in the country
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| its Snickers candy bars has also provoked
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| | brought about by the fact that there are
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| negative reactions from the crowd
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| | a high number of unemployed individuals
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| especially from the gay community. But
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| | in the country right now. And
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| unlike GM, Mars, Inc. has decided to stop
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| | unfortunately General Motors with its
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| their Super Bowl ad for fear of further
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| | restructuring program has caused many
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| offending the public.
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| | employees to lose their jobs.
|