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Article #9: GM's Robot Commercial Depicts Suicide according to NAMI

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General Motors' robot commercial which Fitzpatrick explained that the
was aired during the Super Bowl has traditional marginalization of mental
aroused various reactions from the health concerns is rooted in stigma and
audience and most of them were not very discrimination. General Motors' robot ad
happy with what they have seen. According that reportedly suggests suicide may
to the Mental Health and Suicide encourage some very depressed individuals
Prevention Community the commercial to commit suicide. "Suicide kills.
encourages suicide. Depression kills. Obsessive-compulsive
After General Motors' controversial ad, disorder can kill. But GM sees those
the company has been bombarded by kinds of concerns simply as cute,
complaints. But according to the world's advertising gimmick. What does it say
largest automaker and maker of the about the company's concern for public
popular GM Nerf Bars, everything is under health?"
control and as a matter of fact - they In the ad, the robot that was working
are also planning to air the same for GM drops a bolt on the assembly line
commercial again for the Academy Awards and was fired because the automaker's
on February 25. obsession for quality. The robot search
The National Alliance on Mental Illness for other jobs but unfortunately got
or NAMI, the nation's largest fired again. Due to extreme depression
organization that focus on serious mental the robot decides to end his life by
illnesses, depression and jumping off the bridge.
obsessive-compulsive disorders has The tragic concept of the ads has
expressed their disappointment with alerted NAMI to take the necessary step
General Motors through their Executive in informing General Motors of the
Director Michael Fitzpatrick, who horrible impact it might have on
commented, "The GM commercial is emotionally disturbed individuals who may
recklessly irresponsible. How many see that commercial. NAMI has warned GM
national organizations does it take to that the depictions of suicide in mass
change their minds?" media in the past have been proven to
It should be noted that it was not only increase the risk of suicide contagion,
the robot commercial of General Motors' clinical term for "copy cat" suicides.
that was considered offensive during the NAMI also added that the robot ad may
Super Bowl. Even the ad of Mars, Inc. for increase suicide cases in the country
its Snickers candy bars has also provoked brought about by the fact that there are
negative reactions from the crowd a high number of unemployed individuals
especially from the gay community. But in the country right now. And
unlike GM, Mars, Inc. has decided to stop unfortunately General Motors with its
their Super Bowl ad for fear of further restructuring program has caused many
offending the public. employees to lose their jobs.






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