| General Motors Corp. agreed to edit its
| |
| | McDonald declined to describe it.
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| Super Bowl ad that showcases a robot
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| | Robert Gebbia, the foundation's
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| jumping off a bridge in a dream series
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| | executive director, said any reference to
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| after failing to do what is expected of
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| | suicide was expected to be removed.
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| it. The said ad drew criticism from
| |
| | Gebbia added that the agreement came
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| suicide prevention group. As a result of
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| | after a conversation between GM
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| the intensifying clamor, GM finally gives
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| | executives and the foundation involving
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| in.
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| | the latter's concerns. "GM is being very
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| GM was previously quoted saying that it
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| | responsive."
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| had no plans to change the spot. The said
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| | GM's ad opens with a confused robot
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| Super Bowl ad is already making its
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| | dropping a screw while working on an
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| rounds online. It is also featured in the
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| | assembly plant. Unfortunately, the
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| automaker's website and officially
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| | machine was kicked out of the plant.
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| debuted during the big game.
| |
| | While finding his new niche in the world,
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| Gebbia, earlier stated, "It was
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| | the robot was saddened by watching sleek
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| inappropriate to use depression and
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| | GM vehicles on the road. As the song
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| suicide as a way to sell cars." GM also
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| | entitled "All By Myself" was played in
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| said that the robot ad was designed to
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| | the background, the hopeless robot leaps
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| show the company's obsession with
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| | off the bridge. Inside the darkened GM
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| quality, highlighting its enhanced
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| | plant, he woke up from its dream.
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| powertrain warranty of five years or
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| | The American Foundation for Suicide
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| 100,000 miles on all new light-duty
| |
| | Prevention divulged that complaints
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| vehicles starting with 2007 models.
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| | started pouring in since the first day GM
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| Mark LaNeve, GM's vice president of
| |
| | ad was aired. The calls and emails are
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| sales, service and marketing, added that
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| | all aimed at one thing - to make GM pull
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| the automaker had no plans to stop airing
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| | the ad from its website as well as other
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| the ad. "It had a relatively small number
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| | video-sharing websites like YouTube. The
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| of runs scheduled after the Super Bowl,
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| | foundation also expects the automaker to
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| and those will continue. The ad was
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| | give a timely apology over the matter.
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| screened by focus groups for
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| | The ad was only aired once but its
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| insensitivity, and all found it amusing
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| | effects are remarkable. On YouTube alone,
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| and effective in conveying the message
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| | the website recorded over 350,000 views.
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| about GM's quality," LaNeve added. "It's
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| | The ad still invites both positive and
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| a dream sequence. It's not a person, and
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| | negative reactions. The worst so far,
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| it's a robot that is a fantasy. I mean,
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| | came from Lisamarie Miller, 39, of
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| that robot doesn't move around. C'mon."
| |
| | Palatine, Ill. Miller said she will never
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| However, the wind is now changing its
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| | buy a GM vehicle after seeing the ad
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| direction and GM is singing a new tune.
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| | online. "I was completely outraged."
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| Earlier, GM spokesman John M. McDonald
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| | Miller's 21-year-old brother battled
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| said the company agreed to change the ad
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| | depression before resorting to suicide in
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| after discussing concerns about it with
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| | 1993. "GM is not being a responsible
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| the New York-based American Foundation
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| | citizen by airing something that so
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| for Suicide Prevention. GM Super Bowl's
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| | closely imitates life," she added.
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| ad is set to be aired again after
| |
| | Critics in the industry say that
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| entertaining several modifications - a
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| | advertising should not only be stunning
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| fixed date though has not been scheduled.
| |
| | and interesting but they must also be
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| When asked about the possible changes,
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| | responsible.
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