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Article #15: Ford, Nissan Design New Models for Aging Baby Boomers

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Crossovers are selling like hot cakes in a fuel consumption of 41 mpg. It can
America. Low-riding SUVs like the Nissan cover 25 miles on pure electricity. Its
Murano and Ford Edge that combine styling looks as if it was based on
attributes of off-roaders, MPVs and Stanley's Kubrick's sci-fi film 2001
estates are rapidly gaining market share. rather than the airstream trailers.
Ford has also predicted that the Ford's Airstream features illuminated
crossovers will cover a big share of more orange window surrounds and asymmetric
than three million sales a year in doors.
America by the end of the decade as more Aside from Ford's Airstream another
and more automakers are joining in the crossover with similar layout was
crossover bandwagon. unveiled at the 2007 Detroit Auto Show
At present automakers are starting to designed also for aging baby boomers—the
look for more ways on how they can Nissan Bevel. This car is specially
improve further the design and features designed for 45 to 60 years old men who
of their crossover in order to become are "hobbyists" or DIY enthusiasts who
more competitive in the market. Currently always carry lots of things while
manufactured cars are designed for traveling around.
younger family buyers but as this According to Nissan Design American
population ages their needs also change designer John Cupit the Bevel was a
and in the process they tend to look for "category buster" and designed for people
something different. Automakers would who just don't want an off-roader or an
like to be ready to answer these changing MPV but for men and also women with
needs. hobbies, who love to tinker with things
America's population is continuously and handymen. The Bevel, just like the
ageing and it is seen that by the end of Airstream has an asymmetric door layout
the decade approximately 57 million with a single offside driver's door and
ranging from 50 to 64 years old consumers wide-opening double suicide doors on the
which is a 38% increase compared to the nearside plus a rear tailgate that flips
year 2000 according to University of over to surprisingly turn into a loading
Michigan. Everyday ten thousand Americans shelf.
turn 50 everyday. Another feature of the Bevel is its
Ford has already introduced their overt '70s styling element which could
concept crossover called the Airstream at become part of Nissan's design "house
the 2007 Detroit Auto Show - a vehicle, style" if ever in the future. The oblong
which they say, will satisfy consumers grille incorporating top-of-the-line
especially retirees who love to travel. Nissan parts such as the front lightning,
Ford's Airstream is a joint venture and the configurable flat-panel dashboard
between Ford and Airstream Trailer is likely to become a part of future
Company which is the maker of iconic Nissan design concept.
American aluminum streamlined caravans of Ford and Nissan have not yet confirmed
the 1950s. According to Ford Group the productions of the Airstream and the
Design Vice-President J Mays, "We're Bevel but for consumers the concept
seeing demand for recreational vehicles." vehicles presented by the two automakers
The Airstream is far from the is a clear indication that they are
traditional truck-based RV. It has a looking beyond the current trends which
hybrid powertrain enabling it to achieve is a good thing.






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